Free Agents Marketing was engaged by Bon Secours Virginia to execute CEO Peter Bernard's vision of an on-site employee health clinic. FAM developed all brand assets, including the name, look and message, for what became the Bon Secours Good Health Clinic, which opened last fall.
The whole FAMily got in on the fun—from developing the logo to getting some local and national ink. Our creative and account services teams worked with the architects on the project to ensure the space represented Bon Secours' commitment to providing good help not only to patients, but also to employees. Our public relations team secured a feature in the Richmond Times-Dispatch highlighting Bon Secours as a leader in employee wellness. And as always, our production team made it all happen in record time. This was a project where we not only successfully marketed our client's brand asset, but we helped to create it. And it was great fun.
