One Virginia bank, Eastern Virginia Bankshares, Inc. (EVB), wanted to tap into an underserved market: female entrepreneurs. Women are rapidly starting businesses, but they often lack access to capital and community empowerment.
Enter Free Agents Marketing (FAM).
EVB and FAM teamed up to create EVB POWER (Potential of Women Entrepreneurs Realized). EVB offered a suite of innovative products and services catering to women’s business needs. FAM launched an integrated campaign to brand the initiative with a new look and logo, a website, collaterals, premiums and more. The result? A unique program helping businesswomen achieve greatness.