Free Agents Marketing
our work

Heart Check Challenge

  • advertising
  • digital
  • media
  • strategy

Bon Secours Virginia Health System, on a longstanding mission to building healthy communities, is committed to the prevention and early detection of heart disease. When they came to us to with a challenge to make Richmond more heart healthy, we were determined to make an impact.

We implemented a strategic digital and media campaign to keep RVA beating strong, asking people to take the Heart Check Challenge and learn more about their personal risk. Our campaign inspired Richmonders to be proactive about their heart health, and billboards in the city displayed a tally of those who have taken the challenge – currently at 5,800+ and counting.