As new communities boomed around Iredell Health System in Statesville, North Carolina, patient volumes and procedures dropped. People were driving over twice as far to a larger academic hospital in Charlotte where they thought they’d receive better healthcare. In fact, many drove straight past Iredell to get there. It was clear that Iredell needed to be repositioned.
To do so, we created an Omni-channel campaign to cross-promote multiple service lines, which were nationally recognized for excellence, but our primary focus was on high revenue services like cardiac. As a not-for-profit, Iredell’s reinvestment of revenue in the latest, most innovative technologies helped attract top cardiologists and nurses. And because of Iredell’s smaller size, they were able to provide more personalized care with better patient experiences. People needed to know that Iredell offered award winning healthcare “close to home.”