The relationship between mother and child is an intimate and special bond. Every birth is different and unique. There is no template for how one should go.
Bon Secours came to FAM to devise a campaign directed at expectant mothers who were interested in creating a customized birth plan based on their individual needs.
The result? My Baby My Way, an integrated campaign that features testimonials from new mothers on their experience at Bon Secours, along with a microsite that provided expectant mothers with answers to frequently asked questions which commonly arise during birth planning.