Free Agents Marketing
our work

University of Colorado Health

  • brand identity
  • print
  • web

UC Health is a new health system made up of three hospital systems – the University of Colorado Hospital, the highest-ranked academic medical center in the United States and Poudre Valley Health System, one of the top-performing community health systems in the nation, and Memorial Hospital. Together, they cover the greater Denver metropolitan area and communities in the Rocky Mountain West, from southern Colorado into Wyoming — making UC Health the largest health system in the state.

FAM was charged with developing an overarching brand that would unify the three distinct systems and give UC Health a consistent voice across their wellness, employee engagement, organizational developments and recruitment initiatives.